Hypee Digital worked with Hugo Boss on an influencer campaign to promote the reopening of their boutique in Cannes.
The 3 selected designers, Caroline Delep, Ophelie Poppie and Leo Cressant, captured and shared several looks in story & real during the day.
Search for profiles according to the brand brief
Casting of local content creators
Organize their visit to the boutique
D-Day filming, respecting all aspects of the brief